Hey!

While some of you may know me as a TV host and a social media personality, I would like to reintroduce myself here!

I am also a Middle Eastern woman who loves HAIR! Not only because it is part of our beauty, but also because it plays a big role in our identity and self esteem. I speak as someone who lost the majority of her hair after health complications. I technically lived with hair extensions for as long as I can remember. Taking the decision to remove them and begin restoring my own hair back sparked a love for wellbeing, haircare and lots of science and common sense!

Throughout my own little hair care journey that took place in my small apartment in Dubai, with lots of research, knowledge and DIYs in my kitchen (my small lab) I managed to grow my hair back to its healthy thick state, and gain a lot of knowledge and experience when it comes to ingredients and hair care understanding. Which lead me to the desire of sharing my love for hair care with the world through creating Totobae.

I Founded Totobae in the United Arab Emirates and flew to France to meet with the best chemists who helped me develop formulas using the best, natural and organic ingredients that are vital for hair health.

Totobae's aim is to set a higher standard for hair care products by combining the best of natural and effective ingredients into clean, safe, and healthy products.

I believe that constructing a great formula requires a lot of research and testing. I spent years into making sure formulations live up to my standards. That is why every product at Totobae goes through a long creation process leading up to perfection.

From overlooking product development to marketing to creative direction, I have been the driving force behind Totobae.

It is with so much confidence and pride that I get to share my formulas with you.

TOTOBAE means entirely love. And that is exactly what keeps me dedicated and committed on creating hair care products that actually work!