While Shahad Ballan is best known as a TV host and a social media personality, she is also passionate about beauty and hair care.
Throughout her journey of restoring her own hair health, she has managed to gain a lot of knowledge and experience when it comes to ingredients and hair care understanding. Which lead her to the desire of sharing her love for hair care with the world through creating Totobae.

Founded in the United Arab Emirates and Manufactured in South of France, Totobae's aim is to set a higher standard for hair care products by combining the best of natural and effective ingredients into clean, safe, and healthy products.

Shahad Believes that constructing a great formula requires a lot of research and testing. She has spent years into making sure formulations live up to her standards. That is why every product at Totobae goes through a long creation process leading up to perfection.

From overlooking product development to marketing to creative direction, Shahad has been the driving force behind the brand.